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Grappa and The Slip of the Tongue

February 13, 2014

I read recently about psychological pricing, the strategy of pricing things with 99 or 98 cent price points in order to trick the brain of the consumer into thinking they are spending less than they actually are, rounding down to the nearest dollar instead of up. I remember thinking to myself, ‘Fucking sheep. You’re not going to fool me with that crap.’

Tonight, I was drinking grappa with some friends. I told them “It’s only sixteen dollars a bottle,” even though I knew it was sixteen dollars and ninety-nine cents.

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